5 Critical Digital Marketing Strategies to Bring New Clients to Your South Florida Business
There are well over two billion Google searches per day! And if you’ve got an active website, it’s one in a sea of almost 200 million.
Getting noticed among all the websites is the holy grail of successful online marketing.
Bringing clients to your website and business takes time and energy. Make sure you’re doing it right so you’re not wasting yours.
Are you having trouble bringing in the clients you know your business deserves?
Read on for 5 critical digital marketing strategies for your business.
1. Search Engine Optimization (SEO)
You’ve probably heard of SEO by now. But that doesn’t mean you understand what it is. SEO is complex because of its changing nature.
It’s important to use local SEO to capture clients in your geographic area. Local online business directories are a great example.
SEO is one of the single most important digital marketing strategies out there.
If you’re not willing to learn SEO yourself, hire an expert. Google is the gold standard for search engines. They set the rules.
And the rules are always changing.
For instance, Google now labels any site that doesn’t have the secure designation “https” as a “non-secure” site. This spells doom for your website if you don’t upgrade to a secure site.
These are the types of rules you must know to compete in the digital marketplace.
2. Paid Search Engine Marketing
Paid SEO is paid ads to drive your website to the first page of the search returns. Google AdWords is the most well known.
Other paid ads are with platforms such as Facebook. Facebook has over 1.5 billion active daily users. It’s a huge market you don’t want to miss. The ads are inexpensive, and it’s easy to target your demographic.
3. Content Market to Your Targeted Audience
If you have a business website, you need a blog. Great blog content attracts clients.
What is great content?
It’s valuable, relevant content that solves a problem for your target demographic. If your business is plumbing, post blog posts and video blog tutorials on how to unclog a sink or toilet.
When your potential client has bigger plumbing problems he can’t handle himself, he’ll think of your company first.
4. Social Media Strategy
Social media is huge now. From Facebook to Instagram, most adults are using some sort of social media site.
Pick a few platforms that your target demographic uses. Post consistent, valuable, branded content across all of them.
5. Don’t Forget Email
Email isn’t dead! An email newsletter is a great way to push valuable content to potential clients. Use a lead capture tool on your website to get potential clients’ email addresses.
Then send a monthly newsletter with relevant news and information.
Link back to your website when appropriate.
Use These Digital Marketing Strategies to Bring Clients to Your Business
If you’re not already using digital marketing strategies to bring clients to your business, it’s time! Don’t miss out on potential clients by ignoring this important, and often free, aspect of advertising.
Put relevant, valuable content on your blog and push it to social media. Tweak your website SEO on a routine basis.
Pay for some ads and pay attention to whether they’re working. Concentrate on local SEO. And don’t forget email marketing!
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