6 Spring Promotions Ideas for South Florida Small Businesses
Spring is a time of growth, renewal, and rejuvenation for plants and other life. This theme can benefit your business as well if you take advantage of the season.
Spring promotions give you a chance to profit from the upturn in mood that can come at this time of year. It’s a time to shake off the gloom of the winter weather.
To make the most of the season, check out six promotion and marketing ideas to use this springtime.
Spring Renewal, Spring Promotions
While South Florida businesses don’t have quite the gloom during winter as other areas, you can still use the energy and brightness of Spring to renew your sales. With beautiful weather on your side and the many spring activities and holidays, you have opportunities to promote your business.
1. Holiday Sales
Christmas isn’t the only profitable holiday. On average, Americans spend $23 billion on Mother’s Day alone. You also have Easter, St. Patrick’s Day, and Earth Day to take advantage of in the Spring.
These holidays give you opportunities to offer discounts and other sale tricks to bring in more revenue. Throw in Spring Break for another opportunity to get some product off the shelf.
2. Holiday Contests
Those same holidays give you an opportunity to connect with customers and leads on social media. Use your spring holidays to create a contest that relates your business to the holiday. Offer a fun prize and sit back to watch the fun.
Well, don’t just sit back. Get your contacts started and interact with them throughout the contest. Make sure the contest grabs attention and offers some fun so you can generate new interest.
3. Tax-Time Discounts
A tax refund can add up to six weeks of take-home pay for the average family receiving the refund. This makes tax-time a great opportunity to create a sale or discount.
Create a discount for the period when people will receive refunds to take advantage of these extra funds.
4. Product ‘Spring Cleaning’
Spring provides a time to air things out and clean off the shelves. Use the opportunity to get your less profitable products out the door.
Create an offer too good to refuse on these products. A BOGO offer provides one such opportunity, but use your imagination. Get those shelves clean and read for new products.
5. Take Advantage of the Theme of Newness
Spring offers a good time to launch a new product or feature. You can even use the time to create a new look for older products to grab attention.
Another option is creating a new marketing campaign to take advantage of the new theme. Even an upgrade on your website can rejuvenate.
6. Outdoor Events
You should take advantage of the beautiful spring weather with a fun outdoor promotional event. You can host the event yourself, or look for fairs to promote your products.
You could even go green with a cleaning or planting project that involves the community. This doesn’t generate sales directly, but it does generate goodwill and community bonding.
Spring Ads to Grab Notice
Whether you focus on the new, take advantage of the holidays, or decide on other spring promotions, you want to make sure people know what you’re up to.
To grab more attention for your business, check out your listing options to grab more online attention.
Think Seasonal for Business Promotions
When you plan promotions for your business it is best to consider all the seasons and then repurpose your best performing ads and sales to compare from one season to the next.