9 Important Ways to Drive Sales for Your Business Online
A business could drive all of the traffic in the world to their site, but that traffic would be relatively meaningless if it didn’t drive sales.
It’s essential that we put a focus on making conversions or driving sales when we think about our digital marketing efforts. It’s certainly possible to have a lot of people visit your site without any of them making a purchase.
We’re going to talk about sales-driven digital marketing in this article, giving you some ideas on ways to improve sales online and boost your business’ bottom line.
How to Drive Sales Online
We’ll take a look at 9 key points to consider when you’re creating your digital marketing campaign. Naturally, some of these ideas won’t apply to your business or your campaign.
At the same time, the ideas below can be generally translated to almost any online business effort.
1. Make Sure Your Site Is Functional
If you’re noticing that traffic is up but sales aren’t, there might be something with the nuts and bolts of your website. In other words, links might not be working, your point of sale system could be out of order, or there isn’t any meaningful way for users to reach your sales pages.
A great way to check for these issues is to go through the site as if you were a customer. Try to work through your website and click the links to all of your sales and product pages.
It’s smart to check back through your site every few weeks to ensure that everything is in line.
2. User Experience
The next point to consider is whether or not your site is user-friendly. Just because all of the links work doesn’t mean that customers are having an easy time with them.
It might be wise to consult with graphic design or digital marketing professionals to assess your site’s functionality and user experience. The idea is to have a streamlined site that clearly marks the path toward your sales pages.
There’s a lot more to it, but make note that people will veer away from your page if it’s difficult to use.
3. Search Engine Optimization
Search engine optimization(SEO) is the most effective method of harboring web traffic to your site. Ranking your various pages at the top of Google’s search results is a difficult task, but doing so can reap a lot of rewards.
You’ll see a significant increase in online and in-store sales when you begin to rank at the top of keyword searches. Additionally, good SEO requires that you effectively take care of a number of digital marketing elements that drive sales.
Things like content creation, PPC, social media outreach, and keyword research are all able to increase sales by themselves.
4. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is the way to market your business and content through search engines and social media sites.
You may have noticed PPC ads in your social media feeds. They’re the ones that say “sponsored” and pop up pretty frequently on most social sites. You may have also noticed that these ads are related to things you’re interested in.
Social sites and search engines provide a very insightful method of placing ads that can boost your results significantly.
5. Good Keyword Research
Keyword research is one of the cornerstones of SEO, but it can also give you a lot of insight into what customers are looking for.
This research requires that you identify what your target audience is searching for online so that you can respond to meet their needs. You might notice that your demographic is searching heavily for a particular piece of information.
You can respond by creating content that answers their questions and concerns while also driving them back to your sales pages.
6. Content Creation
The more content you create, the more attractive material your business gets to spread online. As we mentioned, it’s important to create content in response to keyword trends.
That way, you know that people are currently interested in what you have to say and are likely interested in your products. Well-optimized content can spread far and wide and generate a lot of potential customers for your site.
If you create content often, those customers should just keep rolling in.
7. Social Media Engagement
It’s no secret that a large social media following leads to higher measures of success. An engaged audience on social media can boost your sales significantly for long periods of time. Social media has to be done right be effective. A great article entitled from Fully Involved Marketing is, “5 Things people are going to your Facebook page to learn, is a great place to start“. There’s an art to developing a social media following, though, and it can take a while to accomplish.
8. A Clear Sales Funnel
Your sales funnel is essentially the path that a customer takes from not knowing who you are to making a purchase.
It involves initial outreach, demographic research, finding leads, addressing potential customers, and finally closing the deal. Of course, there’s a lot more involved, but your business should have a relatively clear funnel for all customers.
Instead of cherry-picking groups or potential customers, address them as a larger group that can be engaged through the sales funnel. As individuals get further down towards making a purchase, the process becomes far more personalized.
Having a sales funnel doesn’t take away from the personal touch of your business, it just streamlines the process so that more people can find out who you are.
9. Monitor Your Presence Across Platforms
When we say across platforms, we mean social media sites, business review sites, search results, and anywhere else you spread content.
It’s essential that all of your business information is updated and accurate. You should also dedicate time to respond to customer inquiries and comments throughout your web platforms, and make sure all accounts are active.
It may seem like a difficult thing to do, but being receptive to as many places as possible, over time, will significantly improve your sales.
Want to Learn More About Digital Marketing?
There’s a lot to do if you’re trying to drive sales online. Keep in mind, though, that the methods above are tried and true ways to improve your bottom line through digital marketing.
If you’re interested in digging a little deeper, book a free consultation with Fully Involved Marketing and they will help you with the information you need.
As a bonus you can have a free SEO report of your website performed by visiting Think Big Websites.