Top 10 Tips to Promote Your South Florida Business
Top 10 Tips to Promote Your South Florida Business
Are you looking for ways to promote your South Florida business? Read on to learn the ten best ways to do it.
Operating a South Florida business comes with stiff competition. To make your mark you will need to get ahead of the pact with strong advertising campaigns. Add to the list of things to do, a digital marketing strategy that requires a constant engaging online presence.
Depending on word of mouth referrals is still a good means for bringing in new clients, but will it be enough? You need to ask yourself if there are things you could be doing to improve your visibility.
Continue reading for ten things you can do to improve business promotions.
1. Build an Engaging Website
According to reports, 91% of adults search for local businesses via the internet. That number is close to reaching 100% as telephone books are slowing becoming extinct. With these stats, having an online presence is almost required to get noticed.
An engaging website tells the story of what your business is all about. It also displays the qualities of your brand.
To get your website at the top of search engine results pages (SERPs) you will need to incorporate SEO techniques like link building, tags, and keywords.
2. Take Advantage of Social Media
Like websites, it is almost impossible to succeed in business advertising without social media. Getting people talking about your business is the goal so you have to go where the people are.
Facebook and Instagram are two of the leading platforms that most business can make a statement. Social media platforms are a great place to share links to your website content. You can also tell followers about your brick and mortar location.
3. Build Email Lists
As you’re engaging in marketing strategies make sure collecting emails is a priority. With emails, you can successfully build email marketing campaigns.
Use them to keep customers informed about your business.
Email marketing is a great way to advertise new products, upcoming sales, and to promote contests to improve consumer engagement. A successful email marketing plan will take lead prospects and turn them into loyal customers.
Include a link for recipients to forward the emails to friends and family, and also include share buttons for social media.
4. Create a Blog
Blogs are a great way to build content for your website. With this marketing tactic, you can show expertise in your industry.
Your website blog can also cover community events you’re involved with, highlight new products or services, and showcase your team. If you know others in your industry you can invite them to write guest blogs.
Once your blogs are loaded to the website, it’s time to let others know. Share links to your social media channels. You can also share via email marketing.
5. Participate in Local Markets and Vendor Fairs
Vendor fairs and other community events are a great way to promote your business to consumers in your area. Check with your local chamber of commerce to learn what is taking place in your city.
Local markets usually favor small businesses and local entrepreneurs. You get to put your business on display while meeting the locals. Have professionally crafted marketing materials and informed staff to answer questions.
This is also a great place to collect contact information for your email marketing lists.
6. Try Influencer Marketing
South Florida is sure to have its share of social media influencers. These are individuals that have earned large followings on platforms like Instagram.
The influencer does not need to have experience with your product or service. They need to have the ability to influence people to give your business a try.
The influencer will share your comment, talk about your product in a video, and give your business shout-outs. This, in turn, gets people talking about your business and interested in what you are offering.
7. Build a Google Knowledge Graph
A Google Knowledge Graph is like having a digital postcard for your business.
Also known as Google My Business Page (GMBP), this tool allows your business to stand out from all the other search results. It’s easy to set-up and can help your business get noticed.
Knowledge graphs are the section of Google SERPs that display information about the person or business someone enters in their search engine. Your knowledge graph contains your business contact information, website, reviews, directions app, and images.
8. Your South Florida Business Needs Brand Advocacy
Consumers look to people they know and trust for recommendations. This makes brand advocacy a powerful tool. Brand advocacy is leveraging the power of loyal customers and committed employees to promote your business.
Advocacy work because the brand advocates feel a sense of community and they are invested in the success of your company. Word of mouth business advertising cannot be purchased but should be rewarded.
9. Community Engagement
Consumers support businesses that support what is close to their heart. Community engagement comes in the form of sponsorships of local non-profits.
Find causes that you are passionate about and reach out to local organizations to learn about local events. Sponsorships typically include sponsor promotions and opportunities to set-up booths at events.
It is also a great time to gain media attention, which can be shared on your social media channels and provide awesome blog content.
10. Get Listed on Local Business Directories
The top benefits of being listed in a local business directory are two-fold.
One, people coming to the directory is searching for a particular type of business. With a directory, they enter the service or product they need. The directory then creates a listing of all registered businesses in the areas.
Two, Google likes local business directories. Being listed on one improves your visibility on search engine result pages.
Are You Ready to Get Noticed?
There are many creative ideas you can include in your South Florida business marketing strategy. Identify what fits your brand and the image you want to portray.
The decision to promote via a directory listing should not be taken lightly. You will want to explore the benefits to your business.
Every journey starts with a first step, contact South Florida’s Best today to see how we can help get you noticed.